LINX by lulu was founded by a real hardworking Orange County family that takes pride in treating customers with respect, kindness, and love!

made with 💛 in the orange county.

LINX by lulu is a mother-daughter business that specializes in 14k gold-filled bead bracelets that represent the intersection of timeless and on-trend. These beautiful pieces are all the rage right now!

Co-owner and Chief Designer, Lucca (Lulu), is 7 years old. She loves math, anything rainbow, and bunnies.

Her partner, and mommy, Caroline, is a CFO/COO that has helped organizations (both for-profit and non-profit) grow from inception to multi-million dollar companies. While Lulu experienced her mama working from home during quarantine, she remained very inquisitive about how Caroline helps businesses manage and make money.

After 6 months of being safe at home, school finally re-opened in September 2020. As wonderful as this was, Lulu had become accustomed to the extra time at home with her mom and kept asking her to do things together. One morning, Caroline took Lulu to the bead store while daddy took care of Lulu’s 5 year old sister, Mia, and 3 year old brother, Leo. The plan was to be gone for 30 minutes but they didn’t get back home until 4 hours later!

That night, Caroline, Lulu, and Mia (Mimi) made bracelets for hours without moving. The next day, they did it all over again and 12 hours later, @LINXbylulu was born in the wee hours of the night!

LINX by lulu only uses bright 14k gold-filled beads so that their customers can wear their pieces all the time without bothering to take them on and off! They are worry-free...sweat-proof, shower-proof, and doing-dishes-proof! Caroline hasn't taken hers off since they launched LINX by lulu. Their quality and durability are key. They have to be mommy-proof!

They are constantly putting their bracelets to the test to ensure that they can hold up to everyday life while making women feel beautiful from workout, to the school pick-up line, to the occasional date night.

In addition to learning the importance of offering quality products, Caroline wants Lulu to learn how to SHARE, SAVE, and SPEND. LINX by lulu SHAREs by donating a portion of the proceeds for each and every product sold. It SAVEs by putting a large portion of profits in Lulu’s college savings fund (she loves school!). And, it SPENDs by.....well, mommy says it's ok if Lulu buys a toy or two every once in a while (as long as she makes good choices!).

💛lulu + caroline